After receiving our audience feedback, i think we could have achieved a lot more if more time and effort went into creating the piece. i think there were a lot of simple elements that could have been changed like the background to some of the shots were to bold. We could have changed them. I think that using only the studio made the video look more professional and shows that we used all the technology to the best of our abilities. Although location shots could have entertained our target audience a little more, i think the animated heart was enough to match the brand image and entertain our target audience. I think we could have extended the video an extra thirty seconds but would have been difficult to find an appropriate ending as it is an upbeat song and there weren't many pauses. The storyboard wasn't followed to plan and a lot of changes were made, but the outcome was okay. There were a few shots that we didn't include like; a foot tapping opening and a shot of an amplified speaker. theses hots could have extended our video.
i found researching, planning and creating the final music video and print ancillary task very interesting and fun. I have learnt how to define new technologies and operate different styles of cameras. I think i made a good choice of actor as he played the part very well and showed that through his confidence and dedication to the modelling. I think we made a good choice on the animated heart and it fit really well with the genre. The positive feedback we received from the audience proved that we reached our target audience and nailed the conventions of a grime genre.
Monday, 5 March 2012
Evaluation- question 4 daniella
We have used an Apple iMac throughout the process of planning, researching and making our music video. It allowed us to use high standard and professional programs. The main programs were; Final Cut, Photoshop and Indesign and they made our video and print work to the highest, edited quality and gave us a professional outcome. I find iMacs very easy to use as they are very quick and are self explanatory which was good as it gave me more time.
Using Photoshop gave me the advantage to make my cover designs more visual and to a professional quality. When i first used the programme, i found it difficult to grasp as i had only used it once previously. Gradually i got used to the icons and it became easier and then i was able to access further in to Photo shop, allowing me to be more creative. We used this to edit and enhance the photographs i took of the artist and make them in to a front cover, lyric panel, back cover, promotional leaflet and an extra panel. To do this you have to use specific tools to cut out the images and alter the colour formats and features.
InDesign is a completly different program compared to PhotoShop because all the complicated sections have already been done in PhotoShop. In design is to create your print work. If you have used this programme before it is easy and more understandable which then can be self- explained to what the difference is between Photoshop and Indesign. If you haven't used it before it can be hard to grasp and complicated. In my case i found it more complicated than Photoshop and took me longer to get used to the icons and where certain effects were. InDesign is a very advanced software and this program can make your print work look very professional and more appealing to your audience. It had a lot of helpful tools for me to achieve the standard of work I put into my ancillary tasks. One specific thing that helped was the colour chart. Your could be very specific on what colours you wanted to use, which was important for as as we had a mixture of dark and light colours.
When I started my Research and planning I used this site most of the time as it broaden my research and it helped me gather ideas for my ancillary print work and the music video. Google is constantly getting updated with recent new information. i personally think it is the best search engine because its word wide popular. I used this site to find pictures to explain my research and planning in my blog and also I used some pictures in my music video for example the brick wall background which I found off the Google website. I didn't have any difficulties in using this programme as i have used it a lot previously. It is self explanatory for anyone who doesn't know how to use it. I also know the first places to look once searched something on the site which reduces my limit to time.
Youtube is a great site for music videos because it can be watched by millions and is easily accessible for everyone. I used this site quite frequently for my research tasks because since I was producing a music video, Youtube is the best example to search for music videos related to my music genre and by accessing grime music videos, it gave us great influence. It helped me analyse the music videos and the performance of the artist and helped me decide whether the artist meet its expectations to its music genre. Using the embed code, we transferred the videos we chose, on to our blog.On advantage was that you can watch the video as many times as you want instead of watching it on a music channel and wasting time. It also gives you the chance to closely analyse it. By using this site it helps you form your own brand image from the ideas you develop. When practising on how to use Final cut, we embedded random video footage off youtube on to our blog. The only difficulty was that some videos don't allow you to embed their codes.
I used Microsoft office frequently during my research and planning. This was so I could display my thoughts and ideas that would go towards my music video in the future. I used microsoft word to create my questionnaires. also for my audience feedback to find out the thoughts and response from my target audience and other audiences included and to take advantage of the criticized feedback. I created the questionnaire on Microsoft word because it is a very easy to use and is very simple. As i have always used this programme to technologically type something, i am already familiar with almost evry icon and link on the programme.
Another program that I used from Microsoft Office was Powerpoint. I used it to display my research and planning in more compromised form to read and take in the information instead of displaying all pictures in a single blogpost. Powerpoint allows me to create graphs for my audience feedbacks results and can be displayed all in one Powerpoint. This makes it more efficient for space and complexity. Powerpoints allows you to add photos and different types of backgrounds to make it look more visual. We uploaded our Powerpoints to SlideShare and then embedded them into our blogs and they can be read more easily by other people. After discovering Prezi, powerpoint seems boring and lacks choice of variety. Prezi allowed me to express my evaluation better.
I used microsoft excel to create my graphs and results from my audience feedback which is a very clear way of displaying your results to an audience.it lets you use a variety of charts and editable graphs.
Blogger is a free blogging website in which we have organised all of our project,i haven'tused blogger before but i still found it easy to use. Although blog post organising can be difficult, it is easier if you label them so you can access directly where you want to re-visit on your blog.
Slideshare is a free site where you can convert slideshows to put them onto blogger, without this site, we wouldn't be able to upload slideshows to our blog. Before this year i had never used Slideshare, but i found it easy and effective to use. With out this programme we would have to post our evaluations straight onto a post which would reduce the effectiveness of a clear and visual way.
Final Cut is a programme in which you arrange the timeline, cut, order and edit footage which is in your video. Final Cut is an easy and simple programme to use, i didn't use it last year but a few years previous. I forgot how to use the programme properly but one i remembered the basics i picked up how to use it quickly. It was very time consuming editing all our footage, chroma keying was definitely the hardest part of our project and took the most time. The hardest part of editing was definitely getting the lip-syncing to match the music. We also have to use final cut in question 1 of our evaluation, the directors commentary. By the end, i learned how to use this quickly and simply and it was a big contributer to our final product.
We used a HD Sony camera that allowed us to catch the high quality music video. It allowed us to change the colour of the screening, zooming in or out of the shot and the basic setting on the camera made it a lot easier to operate. once i got used to setting the correct setting it was very easy to do once we got everythinh set up on the studio, which also gave us more time.
We used a tripod which allowed us to take a numerous amount of shot that varied from long shots too tilted low angle shots. It kept the camera steady so the filming didn't look poor quality and gave us the opportunity to reach angles we couldn't reach.
We also used the green screen that dropped at the back of the staged area. This enhanced our knowledge on the professional use of technology as it allowed us to have any background behind our artist and was edited on Final Cut. If you don'y have the correct lighting then the green colour would show on the video and make it look unprofessional and less affective to your target audience.
We used lighting in our production so we could improve the natural lighting in the studio and make the video look more professional.We use these lighting equipment to ensure that the green screen did not show on the video through the chroma key effect.It is also to prevent shadows on the artists faces.
I used this camera to take pictures of the equipment we used and to take of the images we used for our print ancillary work. It is a high standard quality camera which allowed us to create clear pictures with correct capture of lighting and high definition.
Prezi was the alternative option to power point presentation. It is a more exciting visual way to present your work. It is more advanced and gives you a wide range of selections and effects to use around the canvas of prezi. As i have used prezi before i found it relatively easy to use and mess around with. The only downside to prezi is that if you write to much on one presentation, the document will refuse to save.
Question 1- Directors Commentary- Aimee
Introduction to my evaluation- Aimee
For my evaluation, I will be including a director's commentary to show our music video into more detail . Secondly I will be producing a slideshow for question 2 to show what our brand image is for our video and our artist; this means I will be including the print work I produced to continue and push forward our brand image. In question 3 I will be using a site called 'Prezi' to further my technical skills. Finally in question 4 I will be talking about the technologies that I used in my group that helped us produce our video and ancillary projects. Also I will be talking about the problems and difficulties in using high advanced technologies.
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