
In the album cover, we took shots naturally instead of using a studio where the lighting would be better however we prefer these shots due to the misty hazed lighting where it hits Morgan's face. It makes our picture look more vintage and it blends well into the background. Since we didnt use a studio, we used a drama studio instead and the lighting was hazed and we used a black curtain for our back drop. We didnt want to make the atmosphere bright because most Grime artists like dark settings which make the artist look slick and cool and thats what we wanted in our brand image for our artist. In the video I involved the colour pink into and that colour should be presented into its album covers and other print work, so it fits its own brand image. I wanted to use pink however I did not want to use the bright neon pink in this picture because the picture looks fine as it is and does not need to be editing or photoshop, so in the end I used a transparent pink and placed it over the picture. This editing fitted the album cover well because its not in your face when you see the album cover, it looks cool and relaxed. In our photo we got Morgan to look straight into the camera and this indicates eye contact between his audience and himself which gives that connection between them. We took a close up shot of him because in our research of album covers, long distance shots makes the artist distant from its audience like Dizzee Rascal. This shot makes him look confident and relaxed at the same time because you can see his body language and facial expressions which hopefully this should of applied to our Grime genre and its brand image. For our font we used big bold american football style letters because if we dont want the album to be 'too in your face' then the name of the artist should grab your attention instead. I think it does and it blends well into the effects of the album cover where the stripes meet as one. We didn't put a title because if its his first album then, the album should be about him as an artist and making his trade mark in the music industry. And also the title comes into another sort of print work which is the advertisement poster.