In this advertisement poster I used the album cover in the corner so it shows what the album cover looks like and it could be seen as a taster of what the audience is getting from their new artist. I still kept the pink colour scheme through the advertisement because it involves the pink scheme through the video as well, so it should run through the rest of the print work. I used the same font from my album cover because as a brand image, you usually intend to use the same font as part of your trade mark for the artist; for example like Tinie Tempah. I used the heart from my music video to create the trade mark and keep the brand image through the print work. It gives the artist more of softer tone in the Grime music genre; because not all Grime artists follow the rules, they intend to look different from their competition in the same music genre and this is what I have done with my artist by making look like he has a feminine side and at the same time a very cool slick character, which he presents that in his music video. From the album cover I still used the pink stripes and presented them for the back ground which still keeps the brand image for my artist. In this print work, I had to make it look different from its album cover by not making it look the same and also it has to grab the audiences attention because this is the advertisement poster for the music video. To make the poster different I made the artist black and white and it stood out more on the bright background therefore this would catch the audience's eye immediately. I used a medium to close up shot so the audience is not distant from that connection between the artist and audience.
Aimee.
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