Planning: How will our Texts Appeal to our Audience?

In our music video we need to be successful by succeeding the media elements, such as the Cinematography, Editing and the Mise-en-scene. This is important because without presenting media language, this will not appeal to your target audience or invite new niche audiences to this music video.

Cinematography- In our music video we want the camera angles to be shot at a low angle or slanted angle because it will make our artist look big and important our target audience, this should grab the audience's attention. Close up shots will be presented in our music video to show that the camera is focusing on the artist and no one else because this will make the artist the center of attention. Our artist will get up close to the camera in order give out a sex appeal to his secondary audience which shall be female. Medium shots should be presented in our music video because it shall the body language of the artist; by him bouncing up and down and using hand movements to appeal to our target audience and follow typical convention of how a Grime artist should present himself to his audience.

Editing- In our music video, we will be using editing quite frequently because we will be using green screening and want to make our visual effects more appealing to our audience in order to stand out from other music videos. We will be using split screening and changing the colour effects for our music video because we are concentrating making the music video more interesting to our target audience. Since our music video will be mainly shot on one location so it is important to us that we make our editing interesting so our audience will watch it again and again. The editing will not be slow because the pace of the song is fast and it would appeal to the audience more. We will be using animation in our music video to make the special effects grab the audience's attention and this will enhance our editing skills further.

Mise-en-scene- This can always depend on what type of genre you are trying to present to your target audience. Since our music genre is Grime, our target audience is expecting us to dress our artist urban in leather jackets, expensive branded clothing, NY hats etc. Grime artists usually wear dark clothing and it appeals to our target audience since they dress in similar ways which they can also relate to. The artists style can also appeal to women as sex appeal by dressing our artist smooth and urban. We want our artist to act confident infront of the camera because our target audience will take more of an interest in the artist and this should grab their attention rather than our artist just standing still and not introducing any body movement.Their body language is important to the audience because it would make the music video more interesting by our artist jumping up and down and using hand movements to make it more exciting for our audience.

Aimee