Sunday, 6 November 2011

Planning: Mood board - Branding and planning for Video



I have made a mood board because this is our music genre we have chosen for our video. The song we chose was Kickstart by Example, as you can see his picture is in the bottom right. The pictures I have chose are urban and reflect the music genre 'Grime'. Grime is a British Hip Hop; artist like Example, Devlin, Professor Green, Lady Sovereign, Wretch 32, Labrinth, Dizzee Rascal, N Dubz and Tinie Tempah. All these artist have an urban background and have come from council esates and run down areas such as London. I have chosen pictures with council estates, back alleys, graffiti shop shutters, crime and the cleanliness of the area which is centre page. I chose these artists because they are well known Grime artists and how they dress. They dress urban and unique; the ones who dress unique are Labrinth and Tinie Tempah by looking smart and dressing in bright colours or wearing an accessory which an statement to their brand image such as the Glasses. NY caps are worn by Grime artists as part their fashion and we are using one of these caps in our music video. Same with the back alleys and graffiti as part of our location shot in our music video. 


Aimee  

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